From a Blue Ocean to a Pink Ocean
TATA unveiled the world's cheapest car at the Auto show in Delhi a few days back; 'TATA nano' the ""most"" economical car an Indian could ever get. It was definitely the crave for innovation and their blue ocean strategy that has made this a reality. But while gearing up for an uncontested market space actually the words ""most economical"" of their ad campaigns were way far enough but somehow they ended up doing a big mistake. And the consequence of that big mistake surely is going to be disastrous. Everything was going just fine until they launched the car, but why on earth did they ever think of comparing Nano with the good old India’s favorite entry segment car, i.e the Maruti 800 (Frontie, as her pet name goes). As for me this was the most insensible, dumb, foolish, moronic thing that TATA's would have ever done. They should have never compared Nano with some other small car. Now, this not only has become an advantage for Mar...