Suspenseful ad! What is Vodafone/Zoozoo ad upto?
Yesterday one of my friend’s status messages read "Hmm…What good are Zoozoo ads with subtitles. No fun!!!". It seems that this time Vodafone has a different strategy for advertisement with Zoozoo’s. It probably wants to focus more on the ad-brand rather than the cute characters that stole the lime-light last Cricket season. Well, certainly the 'curiosity' factor of these type of suspenseful ad's is expected to be high and they are intended to gain high attention but certainly awkward during the 40 second break in-between of a bowling over or wicket of a very exciting match. A year back, Vodafone’s media strategy to air these ads during IPL(somewhat)worked for the brand but the downside was that the characters were always a bigger story than the actual brand. It’s hard to digest but the audience has a minimal capacity to understand features while the characters take away the limelight with their cuteness and novelness. Realizing the same fact Vodafone now has t